An Overview of Classic M&M Tractors
By Tom Seest
At ClassicTractorNews, we help classic tractor lovers keep up with the latest news for classic and vintage tractors.
The classic tractor has come to represent hard work and determination for centuries; today it remains one of the most recognized brands globally.
M&M anticipates an anticipated 5% tractor volume growth for FY23. A combination of factors, including last year’s strong base performance and an uptick in rural spending is seen as supporting this forecast.
Customer-oriented initiatives are also helping the company.
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M&M Farm Equipment’s Farm Equipment Sector anticipates 5% tractor volume growth this year, excluding any impacts from Q4FY22 being a high base year. They remain optimistic of rural economic revival which should drive increased tractor demand and rural spending.
Novo is equipped with advanced features, including advanced synchromesh transmission, 15 forward and 3 reverse gears for optimal speed when using any implement, precision hydraulic with maximum pump flow for optimized performance, and 40 farming applications including puddling, harvesting, reaping, haulage, and more.
M&M also introduced their lightweight Swaraj platform designed specifically for spraying and interculture applications, part of their new global tractor program formerly known as K2. With four platforms and 40 models across four markets, this program will produce innovative technology-based products and is M&M’s most ambitious tractor project with four key markets as its focus.
M&M reported an overall domestic sales increase during its most recent quarter, driven largely by higher tractor volumes offsetting declines in automotive sales – helping it meet revenue estimates.
M&M’s lightweight global tractor platform Oja (derived from Sanskrit word ojas meaning vitality and strength) is its most ambitious program to date; comprising 40 models spread over four sub-platforms targeted for four key markets.
The company is doing an outstanding job at creating relationships with farmers. Through physical outlets and social media initiatives, its physical outlets and social media initiatives help cultivate strong bonds between them and the brand. Furthermore, workshops were organized specifically for farmers to educate them on best practices; such efforts allow farmers to remain up-to-date with technological advancements while simultaneously improving efficiency.
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